Marketing Specialist (Jr./Mid./Sr.)

ABOUT CODEWAY

Codeway is a leading mobile subscription app publisher worldwide. Reaching over 200 million users with more than 20 products in just four years, we still feel like we’re just getting started.

THE ROLE

At Codeway, we're redefining the performance marketing role. Here, you won't just analyze data and optimize campaigns; you'll also participate in creative discussions, manage global network relationships, and contribute to strategic decisions that shape Codeway’s future vision.

So, the ideal candidate is an exceptional all-rounder: good with people, comfortable with data, a self-starter who’s not afraid of failing, capable of generating creative ad ideas, and deeply curious about all aspects of growth.

WHAT YOU’LL BE DOING

Claim 360 ownership of an app’s marketing & execute end-to-end user acquisition strategies

Manage the Creative Pipeline: Develop and test creatives: come up with ideas, propose hypotheses, monitor implementation, and give feedback

Manage and optimize user acquisition campaigns across Meta, TikTok, Google and other networks

Build meaningful relationships with external partners and agencies, and manage collaborations with ad networks such as Meta London, TikTok Dubai, Apple London, and Google Dublin teams

Build and monitor BI dashboards for insights, and ensure campaigns achieve target KPIs while scaling

Collaborate closely with the product team to understand user motivations and shape effective monetization strategies

Take additional responsibilities to grow your app: Get creative, think beyond performance marketing, and apply out-of-the-box growth-hacking techniques

WHAT YOU’LL BRING

Passion. Passion for mobile marketing, data, creative production

Take the wheel. You’re ready to get your hands dirty. You’re hard-working, you refuse to give up until achieving what you want to get. You’re result-driven and always aim for excellence in the work you do.

Ownership. We want you to be ready to own every aspect of your project. You won’t be a newcomer here; you’ll own your thing.

Cool vibe. You’re open to constructive criticism and feedback. You’re ready to improve yourself accordingly.

Excellent communication skills: You’ll wear multiple hats as you work with marketing artists, product managers, external partners, and your peers within the performance teamExcellent command of English: You’ll manage a creative pipeline that mainly targets the United States audience, and manage joint partnerships with external networks and agencies.

The Recruiting Process

We are committed to keeping our recruitment process short and transparent. Here’s how it looks like:

1. Application: Send us your CV or LinkedIn profile. You can also just write a few words about yourself.

2. Case Study: We might send you a task to solve.

3. Talent & Culture Interview: Let’s talk about your experience & expectations and see what we can achieve together.

4. Technical Interview: You will meet with future team lead to go over the case and your technical capabilities in detail.‍

5. Welcome Aboard! You are now a part of the team.

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