SEO Specialist (Mid/Sr/Manager)

About Codeway

Codeway was founded in 2020 with a vision of turning strong ideas into sector-leading mobile products.

Today, Codeway is a thriving tech company with multiple sector-leading apps, and is home to 160+ bright & curious minds in Istanbul, Turkey. We create mobile games and applications that millions of users love.

We curate bold ideas and transform them into fast-growing products - from concept, through development, up to global market expansion. Our products have reached over 100 million users across 160 countries in six continents - and we’re just getting started.

If you’re passionate about mobile apps and especially want to work in a long-term app project, keep reading and deep dive into our world from linktr.ee/codeway

WHAT YOU’LL BE DOING

· Conducts keyword research and analysis to understand customer search behaviors and align content creation with these insights, maximizing visibility and engagement.

· Ensures the websites are technically optimized to achieve the best possible search engine rankings, including site structure, mobile optimization, and load speeds.

· Collaborates with content team to ensure that all content is SEO-friendly, from blog posts to product descriptions, making use of AI tools to streamline and enhance content production,

· Provides ongoing analysis of SEO, identifying opportunities to drive incremental growth,

· Analyzes backlinks, competitor analysis and long tail keyword research,

· Recommends changes to website architecture, content, linking and other factors to improve SEO positions for target keywords,

· Works with designers and developers to implement changes,

· Regularly tracks, monitors and analyzes website analytics and SEO campaigns’ performance, adapting strategies in real-time to optimize results, reporting via GA4, Lookerstudio.

· Works with Performance Marketing team to achieve or exceed daily, weekly, monthly traffic and revenue targets.

WHAT YOU’LL BRING

· 2+ years of proven experience in SEO and digital marketing, with a strong portfolio demonstrating successful SEO strategies and content creation,

· Experience with technical SEO onpage & offpage analysis and reporting,

· Ability to identify and manage technical issues such as crawl errors, sitemaps and empty or duplicate pages that can affect ranking,

· Experience in content management and keyword optimization,

· Deep understanding of ranking factors for Google’s algorithm,

· Experience with tools such as Search Console, Semrush, Ahrefs,ScreamingFrog, Deepcrawl, Sistrix etc.

· Basic knowledge in GA4 is a must, advanced is preferred

· Proficiency in using AI tools for content generation and SEO optimization

· Strong communication and organizational skills to cross-work with content and product teams for different web products,

· Dynamic, hard-working and highly organized,

· Time management, problem solving and analytical skills,

· Being a self-starter and internally motivated to work efficiently without close supervision,

· Basic knowledge or interest in HTML/CSS/Javascript is preferred,

· Excellent written and verbal communication skills in English.

The Recruiting Process

We are committed to keeping our recruitment process short and transparent. Here’s how it looks like:

1. Application: Send us your CV or LinkedIn profile. You can also just write a few words about yourself.

2. Case Study: We might send you a task to solve.

3. Talent & Culture Interview: Let’s talk about your experience & expectations and see what we can achieve together.

4. Technical Interview: You will meet with future team lead to go over the case and your technical capabilities in detail.

5. Welcome Aboard! You are now a part of the team.

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Your personal data that will be collected through your applications made due to this advertisement will be processed automatically by the data controller Codeway in accordance with the Personal Data Protection Law No. 6698 ("KVKK") and relevant legislation for the purpose of conducting job application processes. You can access detailed information on this matter from the "Candidate Information Notice" page at https://www.codeway.co.

Bu ilan sebebiyle yapacağınız başvurular aracılığıyla toplanacak kişisel verileriniz veri sorumlusu Codeway tarafından 6698 sayılı Kişisel Verilerin Korunması Kanunu (“KVKK”) ve ilgili mevzuat kapsamında iş başvuru süreçlerinin yürütülmesi amacıyla otomatik yollarla işlenecektir. Detaylı bilgiye https://www.codeway.co adresindeki Aday Aydınlatma Metnimizin sayfasından ulaşabilirsiniz.